'To me, make-up is about making you feel happier, sexier and fresher.' So that's what make-up artist Rumiko focused on when she created her signature line, RMK, which features breakthrough formulations, easy-to use textures - and genuine, never-seen-before make-up innovations.

From the moment you pick up the packaging, RMK's an irresistible invitation to play, to experiment - and to become more gorgeous. 'Choose me,' the type on the silver boxes says. 'Take me. Open up...' At heart, explains Rumiko, 'RMK is about being free, fun-loving and life-affirming.' Offered the opportunity to create RMK, Rumiko seized the chance to express that beauty philosophy with a state-of-the-art cosmetics line designed to help women reveal their inner and outer beauty. Her aim: to help us discover and emphasize the individual qualities and features that make each of us uniquely alluring. Throughout RMK's creation and development (and ongoing), Rumiko works tirelessly to ensure that every product is simple-to-use. 'Most people aren't make-up artists,' she acknowledges, 'so make-up has to be effortless for everyone.'

Rumiko has been intimately involved with aspect of the line - from shade choice and texture to packaging, design and advertising. So in this wide range, find fabulously silky bases, concealers and powders, for creating a 'flawless' canvas. Crayola-esque Gloss Crayons that make lip-slicking as easy as A-B-C. creamy, melt-into-skin shades that do double duty on eyes and lips. Ultra-soft eyeliner pencils, and brow pencils designed for fine, feathery strokes. Quick-drying, paint-and-go polishes. Matte-but-comfortable lipsticks (alongside metallics and creamier textures). Tear-off absorbent Oil-off sheets, perfect for handbags. (And - set to become a must-have - single-dose cotton buds that have been pre-soaked in eye make-up remover, for end-of-the-day make-up repairs to take you from desk to dinner.)

But above all, 'with RMK, the first thing people will always notices is you, not your make-up,' believes Rumiko. 'I just want to make you feel comfortable with who you are...'